First external sanction, this part focuses on honor which would be a gain following moral theory. People are reframed for their morality as honorable people. However, immoral people are considered shameful by others. Therefore, the person responsible for external sanctions is usually the company. Mill tries to show that people like to be respected by others and that society is capable of damaging someone's image, which is a reason why people are moral. Second intern sanction, Mill indicates that consciousness can be cultivated through action. The immoral act causes guilt on someone's conscience. Guilt is a painful feeling that is the absence of what happens, and according to the greatest happiness principle, people will be moral rather than immoral. In other words, the pleasure of being moral motivates people to act morally. Furthermore, “this sanction undoubtedly has no binding effect on those who do not possess the sentiment to which it appeals; but neither will these people be more obedient to any other moral principle than to the utilitarian one.” Mill indicates that a person whose conscience has no impact is very likely not to follow any other moral theory. In other words, utilitarian theory is not the reason some are doing this