Starbucks was founded in 1971 on March 30 by three partners. All three partners met while they were students at university; English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. All three were inspired by businessman and entrepreneur Alfred Peet, who had been in the roasting business for a long time and was known for high-quality roasts at affordable prices. The company was originally intended to be called Pequod, after the ship mentioned in the classic children's book Moby Dick, but the name was later rejected by some of the co-founders. The name Starbuck was agreed upon by taking the name Chief Mate Starbuck from the story Moby Dick. The first Starbucks Café opened in Seattle, 2000 Western Avenue. During the opening period, however, only roasted beans were sold, in addition to the purchase of beans from the aforementioned mentor "Peet". After the first year, however, the company expanded and began purchasing beans from farmers. Many businesses start and thrive with a good logo. A logo is clear and recognizable and can be seen from afar. The Starbucks logo has been changed three times since its founding in 1971. The logo represents a two-tailed mermaid known as the siren from Greek mythology. The logo was designed by Terry Heckler who owns a branding consultancy known as Heckler Associates and has designed logos for clients from New Balance to Cinnabon. Starbucks is known for a wide range of products ranging from unique coffees to T-shirt memorabilia. They cater to a wide range of customers, including diabetics and lactose intolerant people. In 2009 the company announced that the menu would make some changes, such as adding salads and baked goods without cornstarch or artificial flavors. This move was… mid-paper… $21.50 per share. Starbucks, like many other companies, was incorporated under the laws of the state of Washington, in Olympia, on November 4, 1985. Starbucks common stock is traded on the NASDAQ, under the trading symbol SBUX. Starbucks Human Resources and Environmental Resources has clarified the general public rules that it intends to constantly maintain a safe and fair working environment. They are responsible for purchasing raw materials, supporting loans to farmers, as well as being involved in nature conservation programmes, with the aim in mind to have all cups (by 2015) reusable and recyclable. A new green initiative has just been put in place to ensure this is for the benefit of green building. Starbucks is also actively involved in the community, hoping to contribute 1 million volunteer hours to communities each year.