Armanino is not taking advantage of the global service markets that could bring many benefits to his company. The outsourcing market could give Armanino access to highly trained and talented people who constantly work on creating marketing strategies to attract customers. Opportunity: Armanino's investments in critical businesses have increased in recent years resulting in rapid revenue growth. Recently, Armanino's Service Organization Control (SOC) strengthened with the hiring of a new partner. This investment will benefit customers and provide them with better service. Liam Collins says: “It is truly unique for a firm to invest in a dedicated practice and allows me to provide clients with unrivaled service, efficiency and insight into their control environment.” These investments support the company's growth. Threats: Armanino faces difficulties in retaining highly qualified people because they are constantly sought after by other private organizations. On top of this, the US government is imposing new disclosure requirements that could lead to in-depth investigations. Armanino is subject to these new regulations and this could affect that of the company