The topic of global communication is extremely important for the business world of the 21st century. To illustrate the success and process of running a business internationally, I chose to research an established company that does just that. Diageo PLC is a British multinational alcoholic beverage company headquartered in London, United Kingdom and is the world's largest producer of spirits, beer and wine. The name Diageo was created by the consultancy firm Wolff Olin's (New York) in 1997 and translates into their slogan "Every day, everywhere people value our products" (www.diageo.com). Diageo employs more than 36,000 people around the world helping to grow businesses, nurture brands and encourage diversity. “We want our employees to grow at Diageo and are committed to their professional and personal development and simply ensuring that Diageo is a great place to work (www.diageo.com).” The company further stated that: They seek to maintain a diverse workforce where the diverse contributions made by all employees, through the variety of their personalities, experiences and perspectives, create a challenging and rewarding work environment. Having colleagues with very different backgrounds gives us deeper insight into consumer needs and improves our relationships with all our stakeholders (www.diageo.com). Paul Walsh, CEO of Diageo, works alongside his management team on Diageo's executive committee. The majority of the company's operations are carried out at its headquarters in London, United Kingdom. Diageo's management structure is diverse and has different executives responsible for various tasks across the company. On the next page I have attached a visual aid to illustrate Diageo's management structure and its... half of the document... strategy for succeeding around the world. They carefully position their products in the regions that will be the most successful and market them to the right people. They ranked No. 6 in the Fortune 500 beverage section last year and plan to acquire other brands to increase their organizational value. Diageo is a great example of a company that has been successful in global communications and business operations and will continue to thrive as it grows and expands into new markets. References"DIAGEO PLC." Diageo: 5. Corporate crimes. Network. February 15, 2013. http://www.corporatewatch.org/?lid=1709"Diageo." Organization chart. The Official Committee, nd Web. 16 February 2013. Our people. (n.d.). Diageo. Retrieved February 16, 2014, from http://www.diageo.com/en-row/ourbusiness/ourpeople/Pages/default.aspx