Panera Bread is an American grocery chain offering baked goods, sandwiches, and salads. They are a bakery cafe in a fast casual restaurant setting. Panera Bread's mission is "A Loaf of Bread in Every Arm." Panera Bread also has a "bread leadership mission": "With the sole goal of making great bread widely available to consumers across America, Panera Bread bakes more bread every day than any other bakery concept- coffee shop in the country. founded his company in 1981 when Au Bon Pain Co. Inc. founders, Louis Kane and Ron Shaich, expanded along the East Coast of the United States and began expanding internationally in the 1980s and '90. In 1993, Au Bon Pain Co. Inc. purchased a local bread company in the Saint Louis area, Saint Louis Bread Company The concept's name was changed to Panera Bread. In 1997 it was clear that Panera Bread had the potential to become one of the leading brands in the domestic market. Panera Bread offers its customers the ability to order online and a dining option. Panera Bread offers its customers a rewards program called mypanera. Signing up is easy and free. Membership benefits include offers and discounts at our bakery-cafés, exclusive invitations to Panera Bread events in your community, as well as occasional surprises you can redeem during checkout and rewards when you least expect them, and last but not least a gift birthday during your birthday month. For products Panera Bread offers options for both breakfast, lunch and dinner where lunch and dinner double as one. For breakfast they offer bagels, breakfast sandwiches, pastries and sweets. F...... middle of paper ......ho is Executive Vice President and Chief Marketing Officer, Mark Wesley who is Executive Vice President and Chief Development Officer, Scott Blair who is Senior Vice President and Chief Legal Officer and General Counsel, Mike Borland, Senior Vice President, Irene Cook, Senior Vice President and Head of JV Operations, Liz Dunlap, Senior Vice President and Chief People Officer, Thomas Kish, Senior Vice President of eCommerce Customer Service Centers, William H. Simpson, Senior Vice President and Head of Franchising and Last but not least, John Meister, senior vice president and chief information officer. I chose to invest in Panera Bread because I love Panera Bread. Panera Bread offers surprisingly delicious food that satisfies both and I don't feel guilty after eating it. Panera Bread has healthy options which I love in a restaurant.