Colorado Creative MusicA company without a strategic vision is like a fish out of water without breath. This analogy hits home with Colorado Creative Music (CCM). To be successful in the market, a company must have a clear vision. The company must also be founded on core business competencies that will allow the company to operate flawlessly. This essay will provide an overview of the CCM, a situational analysis, a problem analysis including analysis of each business function, recommendations for the company, and a plan for implementing the proposed recommendations. Case Overview Darren Curtis Skanson, an aspiring musician with hopes of establishing a music brand in the industry, founded CCM. Skanson wanted to build a brand that was recognized for its artists and musical style. As a musician, Skanson is intelligent and innovative. His ability to connect with audiences is second to none. His ability to cultivate new talents is also impressive; however, his ability to run a successful business is less than impressive. Skanson is attempting to operate CCM with a “reduced workforce.” The company has managed to remain operational over the years and has the potential to be a very profitable investment for Skanson; however, the company must undergo a radical transformation to reach its full potential. Situation analysis CCM does not have a strategic vision or a particular direction for the future. Skanson simply made decisions based on need. He has not established a long-term plan for the company. There are no internal conflicts because Skanson basically runs the business alone. CCM has shown... mid-paper... that they require a larger loan; however, it has the potential to have a high return on investment. It is a necessary investment if the company wants to grow in the sector. Conclusion This essay has discussed an overview of the CCM, a situational analysis, a problem analysis including analysis of each business function, recommendations for the company, and a plan for implementing the proposed recommendations. The CCM is at a crossroads. The direction the company takes will lead the company to be wildly successful, stay in the same predicament it is in now, or self-destruct. The problems facing the CCM are not uncommon and the capacity to resolve the problems is there. Although CCM is currently a fish out of water, if Skanson is willing to follow the recommendations, it will only be a matter of time before this fish comes back to life.