In any case, the external component of the limited range of substitutes makes it difficult for consumers to move away from products accessible from retailers. Additionally, some substitutes are more expensive than the very cheap products available in Walmart stores. In this sense, in the context of retail, the threat of substitutes has a weak force on Walmart (Greenspan, 2016). Threat from New Entrants Based on Greenspan (2016), Walmart and other retailers face the high-intensity threat from new entrants. The new arrival of retail business entities is also easily achieved under the eyes of mega corporations like Walmart. Small retailers can enter the market and compete based on convenience, location, specialty and other elements. This power is broken down into some of its peripheral segment components, as follows: • Economic costs associated with doing business (strong strength) • Moderate capital expenditures (strong strength) • Moderate spending on brand development (moderate strength)