Everyone knows the classic depiction of a virile man: tall, handsome, muscular, dark hair, facial hair, etc. But there's more to it than just physical characteristics. It includes the clothes he wears, the way he stands, the expression on his face, whether or not the man has a sense of power that can be seen radiating from his body. Axe's Make Love Not War campaign is no different in this respect. However, in this specific advertisement, the company takes a new approach in how the man behaves towards his significant other in a time of struggle (in this advertisement it is about war). Instead of letting the man not worry about his woman when there is something serious like a war going on, the man chooses to put his woman first and promote peace instead of violence. The Axe's Peace commercial challenges normal thinking about men in times of war, but it worked and they created a great commercial that twists the plot. The commercial uses pathos to try to get the viewer to care about the people in the commercial and make them believe in the truth. slogan “Make love, not war”. The ad opens with scary music that you might find in an important scene in a movie. This is intended to set the mood for advertising; creates the feeling of a tense situation. The commercial shows a lot of wartime footage of leaders and soldiers, but during this time it sends a powerful message. The message is that real men put down their weapons and fight for his women, not his country. Promote peace with a powerful message. There are many other ways to fix the atmosphere. In many clips, the mood appears dark and seems almost shaded of grey, except in one of the clips with women wearing red lipstick and red heels. Which represent power, emotion and the need for something. The... center of the card... really matters to you. It shows how war stereotypes lose their weapons and love their loved ones as it should be. This advert is aimed directly at society men who want to be bold and show their loved ones who you really care about. To understand this commercial, you need to know about war, but especially the Vietnam/Korean war, also Iraq because the characters are based on the leaders or soldiers during those wars. It's a little strange that they used war and peace to promote a body spray, but with the partnership that AX made it made it possible by saying the message, only real men can promote peace and show who they truly love , which is not their country, but their country. those who love. The advertisement attracts many “men” to try it and attracts many Americans because the war in America is a sensitive but important topic. But men have decided to lower their weapons and show your loved ones who you really care about.