During the film, no face showed its personality as it eats beach club employees to obtain their personality and physical characteristics. Just like in reality, where people follow the path of our social norm, while all the workers rush for the gold, No Face sees this and realizes how he can attract people and has figured out how to get Chihiro involved since he is so which everyone seemed to. Do. Looking at the faceless prospect, he is just following the actions of others unaware of the circumstances, but since Chirio did not accept his gold or tokens, his greed in eating greedy workers almost led him to eat Chihiro to gain his personality and her physical characteristics as he admires her. In the end he vomited up all the workers he had swallowed and was the same as before. At the beginning of the film he was portrayed as evil and sick, but with Chihiro's partner he turned into a nice character who was simply lonely and revealed his best side.