When I was growing up I never paid much attention to how advertisers used women specifically for housework ads. I started to notice how bad it was when I saw a few commercials in a row for different cleaning products and how each one had a woman who enjoyed cleaning. I know from personal experience that cleaning isn't that fun. After thinking about it more deeply, I discovered that men were almost never tasked with taking care of children and pets or cleaning up after them, it was always women. It actually really bothered me how women were portrayed more as housewives, as if they had no other role or responsibilities. I decided to search more and more in different advertisements and articles that described women more as housewives and I managed to find a few. One of the articles I found was “TV: Where Men Work and Women Clean.” I found this article by reviewing similar research on other sources, and as I read it, I found that it connected quite well to my question about how women are portrayed more domestically than men. Soraya Chemaly has a master's degree in post-graduate studies and has many successes in life in addition to writing for The Huffington Post, which makes her a reliable source. Chemaly posted this article on Role/Reboot to better inform people about how advertising places women below men in many things such as housework and employment. This was published in February 2012, at which time many announcements and programs were being made that became increasingly sexist, most likely causing her to write this article. In the article “TV: Where Men Work and Women Clean,” Soraya Chemaly begins by showing her readers how sexist advertising is everywhere, even if you don't expect it. Chemaly talks about... at the center of the article... representation of men and women in TV adverts." The Portrayal of Men and Women in TV Ads. Aberystwyth University, April 2002. Web. 3 November 2013. Naughton, Michael. The popular “housewife” in advertisements. Rep. Andover Phillips Academy Web. November 4, 2013.Naughton attracted the attention of the popular audience and told how women are portrayed as housewives and examples to show how domesticated women are It was mentioned many times how, after seeing ads like this, women started to believe it was true. Platt, Sarah “The ad has a lot of gender stereotypes” Http://www.alligator org/ 2013. Web. 07 November 2013. Shrikhande, Vaishali. "STEREOTYPES OF WOMEN IN TELEVISION ADVERTISING" Thesis. 2013.