No eyeballs, no earthworms. Despite this, many people continue to spread and believe the horror stories they hear about McDonald's hamburger recipe. Regardless of the fact that there is no evidence to support these claims, the distrust towards the major franchise is so great that people continue to believe these false rumors. Once someone has a certain belief in mind, these false ideas and rumors can spread like wildfire, even without a factual basis. People are often so distrustful that they have the idea that everyone is out to get them. Even when rumors are denied, they continue to spread. These rumors do not come without consequences. According to the snopes.com article "McSquirmies," following the infamous earthworm rumor, at one point McDonald's sales plummeted by about 30 percent, and several McDonald's in Atlanta had to lay off nearly a third of their workers.