Instead, customers may find themselves reading past customer reviews and basing their opinion on those reviews. They can avoid the pushy sales rep and don't even have to change out of their pajamas to buy a new television. Some people drive small, compact cars, so bringing home a new 60-inch television creates a new ordeal, having to borrow a friend's larger vehicle or having to pay the store to deliver it to your home. Online companies often offer free shipping if, for example, you purchase an item over $100, or provide a coupon code for free shipping for the month of June. Furthermore, the chairman, Jonathan Johnson, of the very profitable company Overstock stated that "If you can touch and feel, it's easier to buy. In general, though, I think people feel much more comfortable not touching and not buying (Samuelson,