Mark Cuban is probably the most recognizable owner in the NBA and perhaps all of professional sports. With his cheerful and enthusiastic attitude, he is just one of the fans. Cuban is an enthusiastic NBA owner who, instead of being a faceless front office guy, is his team's biggest and most avid fan. When Mark Cuban purchased the Dallas Mavericks on January 14, 2000, the face of the organization began to change immediately. Once again the Mavericks games had a party atmosphere as Reunion Arena rocked with the return of the "Reunion Rowdies". Mavericks games became more than just NBA games – they were a total entertainment experience. Cuban not only managed to instill a sense of pride and passion in Mavericks fans by presenting himself as the ultimate role model by cheering from the same seats he had in years past, but he also became the first owner in team sports to encourage interaction with fans via email on his personal computer. It was through this personal touch that fans across the Metroplex and around the world began to notice Cuban's energetic personality and take notice of the Mavericks. He personally responded to thousands of emails, and several suggestions from fans led to innovative changes such as a new three-sided shot clock, which allows the court line at the shot clock from anywhere in the arena. -takes attitude and commitment to win has everyone's attention. From his first time joining the team through the end of his first season as owner, the players responded with a 31-19 record, including a 9-1 mark in April 2000. In addition to hiring special coaches for offense, defense and shooting, Cuban has promised to do everything in his power to improve the tea... middle of paper... tent. In the distributed networking space, Cuban is a partner at RedSwoosh, a company that improves network distribution coordination (e.g., helps content providers deliver media, including video and software, to a user's PC). Cuban isn't just loved by fans around the world. world, but NBA players want to play for his team. He spoils his players with PS2s and flat-screens in the locker room and flies on a first-class jet to away games. It has been jokingly said that after games, players from other teams come to ask Cuban when he will sign them to play for the Mavericks. Cuban was an entrepreneur in many ways. Not only did he have great ideas for MicroSolutions and Broadcast.com, he also found the resources needed to implement his ideas and make them work. This allowed him to cash out in a BIG way.