1.IntroductionIn the world of contemporary media, where "advertorials" probably have more importance than "editorials", I think it should be interesting to know how the Father of our nation, Mahatma Gandhi , has contributed to the fields of journalism and mass communication. An effective communicator, Gandhi was fearless and eloquent with his words. He reached millions of people and convinced them of his cause. According to Chalapathi Raju, an eminent editor, Gandhi was probably the greatest journalist of all time, and the weeklies he edited and edited were probably the greatest weeklies the world has known. He did not publish any advertisements and at the same time did not let his newspapers go into loss. He had gained considerable experience in South Africa, where he had taken over the editorial direction of "Indian Opinion" and published it in English, Tamil and Gujarati, sometimes directing the press himself. Young India and Harijan became powerful vehicles of his views on all subjects. . He wrote on all topics. He wrote simply and clearly but forcefully, with passion and fiery indignation. One of the purposes of a newspaper, he said, is to understand popular sentiment and give expression to it, another is to arouse certain desirable feelings among the people, and the third is to fearlessly expose popular defects. Communicator and Journalist Besides being a national leader and social reformer, Gandhi was a great communicator. More than anyone else, he recognized that communication is the most effective tool for shaping opinion and mobilizing popular support. He was successful because he had a latent skill in communication that emerged in South Africa where he initially went to start his practice as a lawyer. This gave him the key to rallying millions of his countrymen once he returned to India. Gandhi's journalism belonged to an era when neither radio nor television existed. Such was the power of his "soul communication" that whatever he said and wrote reached the most remote corners of this country and the entire world within days. Gandhi, in a journalistic career spanning nearly four decades, edited six magazines. No one, including Harijan and Navjivan, initially could boast of a circulation exceeding a few thousand copies. But Gandhi had such knowledge of the fundamentals of mass communication that he ensured that his daily "outpourings of heart and soul" reached everyone. – The Media Crusader', the truth would be that the latter predates the former by at least 20 years.