First of all, it is not uncommon for countries to ban things that are harmful to their citizens, most recreational drugs are banned around the world. So, if you consider potentially dangerous products such as weapons or pharmaceuticals, their advertising has also been very limited or banned, and their purchase usually involves heavy government control. In places like Belgium and France, it was not deemed unconstitutional to ban cigarette advertising because it was a move to protect public health. This was definitely a big step forward in making this a possibility in other countries as well. Furthermore, a study was conducted which showed, over a 10-year period of banned cigarette advertising, how consumption decreased compared to the less significant decrease in countries where no ban was in place. This was proof that the introduction of a ban there was a direct correlation with how it affects
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