MANAGEMENT STRUCTURE: As previously stated, Polaroid Corp. was founded in 1937 by Edwin H. Land. He is still considered the Steve Jobs of 1900. He created a private company that initially focused on eyeglasses and, thanks to a surprising revelation, expanded into a new area known today as consumer electronics. He served as CEO for 43 years, transforming it from a small research and marketing company into an exceptional company before being forced to leave his position in 1980 after the failure of a product launched on the market called "Polavision". The company collapsed after 1980 after spending a few months without a new appointed CEO and ended up paying $89 million in damaged goods. The company had to lay off thousands of workers and close many factories across the country. With all these situations occurring, the board finally decided to appoint a new CEO known as MacAllister Booth from 1980 to 1995. When MacAllister Booth resigned, another CEO took over from 1995 to 2001 known as Gary DiCamillo. A few years later Gary DiCamillo stated that the biggest mistake he and the previous CEO made was to fall in love with the idea of ​​having a photograph that could be felt, touched and even held forever: they were unable to see the change between hard copy and digital in time to develop a plan. There's a bit of a void as to who was CEO between 2001 and 2009 because the company bounced back and forth between companies like Hilco Consumer Capital and Gordon Brothers Brands. Many employees were fired or replaced by employees from other companies. However, finally in 2009 a new CEO was appointed by PLR IP Holdings, LLC after a joint holding was developed with the parent company. The CEO… center of paper… an organization where creativity, innovation and development matter most.REFERENCE• Klein, Alec, “Polaroid hopes new cameras click with young users” , Wall Street Journal, February 4, 1999, p. B10• “Polaroid Launches Major Quality Initiative,” Modern Materials Handling, April 1992• “Edwin Land: Inventor of Polaroid Camera,” Los Angeles Times, March 2, 1991.”• Mark, H. (2012) History of Polaroid: The Boston Globe• (2011, 02Polaroid Strategy.StudyMode.com Retrieved 02, 2011, fromhttp://www.studymode.com/essays/Polaroid-Strategy-581857.html• Smith). , Andrea Nagy. "Yale Insights". What was Polaroid thinking? Yale, November 1, 2009. Web, April 26, 2014. • Polaroid Corporation (2014, March 27) on Wikipedia, The Free Encyclopedia, April 28, 2014, from http://en.wikipedia.org/w/index.php?title =Polaroid_Corporation&oldid=601474031