OPPORTUNITIESIncreasing number of stores in IndiaIndia is one of the key markets of the company. P&G's distributor network covered 4.5 million stores in just five years. Furthermore, in India, the company is present in only eight different categories, compared to 21 categories in the US. This gives the company the opportunity to increase its market share and expand. Expansion into Developing Markets The company's business is driven primarily by three basic demographic factors. The factors are: household information, population growth and household income growth. These factors are driving strong growth in large markets such as China and Russia. The company is using its portfolio of leading brands to attract and build a large network of distributors. Its distributor network in China currently reaches approximately 800 million. In Russia it has access to 80% of the population. Therefore, by expanding networks, P&G has the opportunity to increase its market share and expand its growth