After watching Charlie Rose's interview with Jim Collins; where Collins explains his recent book How the Mighty Fall, gave me the opportunity to reflect on recent companies that were central to my childhood and early adulthood memories and are now non-existent. In this article I will review, analyze and connect Blockbuster Video and their history to Jim Collins' five stages of an organization. Phase 1: Arrogance Born of Success In 1985, Blockbuster opened its first store in Dallas, Texas. After the first stores opened, founder David Cook built a six million dollar warehouse, capable of transporting and packing multiple stores in a day. Blockbuster's ability to customize a store to its neighborhood, loading it with movies geared specifically to demographic profiles in addition to popular new releases and a sizable collection of catalog titles. Blockbuster was an instant success. In the early 1980s and 1990s Blockbuster drove small and neighborhood video stores out of business by offering better selection and convenience. However, success like Blockbuster enjoys can foster arrogance. For Blockbuster, arrogance meant believing they could do anything within their stores. For example, Blockbuster purchased the Sound Music and Music Plus chains. This move took Blockbuster from movies to music. Secondly, this hit music meant that they were no longer renting now that they were selling. Phase 2: Undisciplined Pursuit of MoreAccording to Jim Collins, undisciplined pursuit of more is reckless behavior, which exposes the company to great risk even if its stock continues to rise. In my opinion, this has been evident with Blockbuster, which has decided to expand into all things entertainment and move away from its... declining paper medium, to send public investors fleeing in all directions and as a result, the company's stock drops dramatically. Stage 5: Capitulation to Irrelevance or Death The final stage according to Jim Collins is capitulation to irrelevance or death, i.e. growth declines and the company's stock is no longer popular. Unfortunately, for Blockbuster, a once thriving and growing retail movie rental store, which had previously defeated the competition, entered this phase that would quickly lead to the death of the company. Satellite TV distributor Dish purchased Blockbuster at an auction in 2010. Immediately, Dish began closing stores. Most recently, in November 2013, Dish announced that it would close all remaining company-owned stores. Additionally, Blockbuster DVDs by mail and online programs will also stop working. As a result, Blockbuster is dead.