Marketing Manager Job AnalysisIntroductionThe job of the Marketing Manager remains valuable to the company because of the demands associated with marketing the product. Therefore, the job analyst requires examining the skills and responsibilities that make an individual qualified for the job. Likewise, an analyst requires updating the required skills with the changing times. Job analysis links directly to the creation of other valuable staffing tools, including job evaluation, job specifications, and prevailing performance criteria. General purpose marketing management work requires the responsible person to establish and maintain marketing strategies that ensure the objectives of the enterprise are achieved. Likewise, the marketing, promotional mix and sales management of the organization must be achieved through policies designed by marketing management. They should be able to carry out research regarding product evaluation and pricing strategies. Furthermore, the identification of the target audience and the most appropriate ways to promote the products, packaging and advertising are carried out by the marketing department. Manager is a role assumed in most industries globally (Mondschein, 2009). Mondschein (2009) states that information regarding a marketing manager's position is obtained through observations, surveys, interviews, work diaries, and existing position data among other strategies. Observation might involve taking notes or having a video camera while the manager carries out his duties. The time of day and verbal information from the task manager remains valuable. The analyst requires participating in other tasks to ensure that… half of the paper… of the industry. Knowledge, when it comes to products and industries, is also a valuable asset for marketing managers. Key Skills Additionally, communication skills, including verbal and written skills, remain valuable to an organization's marketing manager. Likewise, format organisation, planning and presentation skills can never be underestimated by any manager. As a manager, the marketing manager must ensure that he has designed a strategic thinking plan, which includes problem solving after an analysis of the prevailing problem. The manager should have team leadership skills as he will be in charge of several teams and be able to persuade and adapt to changing times as failure could jeopardize the company's profitability (Mondschein, 2009). Finally, decision making, judgment and creativity should prevail among marketing managers.