Topic > Tinder Case Study - 895

The creators of Tinder have noticed that in today's dating world, people are reluctant to start new relationships with strangers. However, people are not afraid to start new relationships once they overcome the fear of getting close to the other person. This shyness can be identified in modern dating culture, unlike ten years ago. Noticing this trend, the creators of Tinder protect users by only allowing users to talk to other users if both users find each other attractive. Users feel more comfortable talking to other users when they know that the other user finds them attractive. This feature is undoubtedly the main feature that sets Tinder apart from other dating apps. Knowing that two people find each other attractive is comforting and makes the dating app not seem as threatening to join, unlike other encounters