IntroductionThe draft interim review report outlines the nature of the client's business, literature review, problem definition and proposed research methodology, analysis and interpretation to be used in the research carried out during the primary research phase. About the Company Cummins Inc., a global energy leader, is a company of complementary business units that manufacture, design, distribute and service engines and related technologies, including air handling, fuel systems, filtration, controls , emissions solutions and electrical power generation systems. Cummins is headquartered in Columbus, Indiana, USA. Cummins has approximately 46,000 employees and serves customers in approximately 190 countries through a network of distributors and dealers. It has more than 600 independent and company-owned distributor locations and approximately 6,500 reseller locations. Cummins earned approximately $1.66 billion on revenue of $17.3 billion in 2012.Cummins Business Units1. Cummins Engines Company The Cummins Engine business unit consists of mid-range, heavy-duty, high-horsepower engines and related aftermarket support. Cummins manufactures and markets a full range of diesel and natural gas engines for on- and off-road use. Its markets include medium- and heavy-duty trucks, buses, recreational vehicles (RVs), light-duty automobiles, and a variety of industrial uses, including marine, construction, mining, oil and gas, military, and rail equipment.2. Cummins Component Business The Components business segment consists of four businesses: Cummins Emission Solution, Cummins Filtration, Cummins Turbo Technologies and Cummins Fuel Systems. Cummins Emission Solutions develops and supplies catalytic exhaust systems and related products to...... middle of paper......oppositions• Optimize complementary G-engine business• Work with distribution partners to increase coverage and capabilities• Talent Management – ​​Effective Recruitment, Development and Retention The main constraints in achieving the goal of gaining market share in this segment are diverse competition from local, regional and global players, price and availability to customers . Chinese GOEMs have an established presence in the Singapore market for this type of product range. Global brands like Kohler, FGW, regional brands like Power link, Kipor and Denyo, local brands like Hartek, Ungul and some local GOEM pose competition to Cummins in the low KVA market. But as identified by Cummins, the success factor in this market is the accessibility of products to customers. Therefore, having an extensive and effective channel reach would be the key differentiator.