When human lives are involved, they are given the undesirable task of speaking to a frightened and unstable nation. The goal of the speech is to mourn along with the nation, as well as uplift the nation so that citizens do not dwell on the tragedy, but rise up from the tragedy. During mourning they must remember to stay strong and unite because unity is strength. Each president does this through a eulogy that displays ethos and pathos through tone, quotations, repetition, and a “unique blend of eulogy content and elements” (Campbell and Jamieson, 2008, p. 75). In times of tragedy, it is the president's job to offer comfort and calm through responsive speech. Their main goal of this speech or eulogy is to help the nation come to terms with the death of a loved one, with the president helping the nation make sense of the tragedy, to “transform symbols of destruction into symbols of renewal” and finally to explain how it ensures that this does not happen again (Campbell and Jamieson, 2008, p.