(Steyn, 2012; Steyn, 2013; Tithecott, 2014). Furthermore, being an Islamic country means that the UAE respects Sharia law. As a result, “all cosmetics sold in the UAE are halal by default” (Emirates Authority for Standardization and Metrology, 2016). Although the concern of UAE residents for halal cosmetics is low, MAC, however, can obtain the halal mark and certification from ESMA and differentiate itself from its competitors (Rajagopal et al,