“My Butt is Big” There are many different types of advertisements. There are funny ads to make us laugh, educational ads to inform us, sad ads that make us cry, and health and fitness ads to encourage and motivate us. These ads all have a common purpose; that is, persuading society to do something, whether it is trying something new or giving up something. All ads use rhetorical devices to appeal to the selected target segment. Nike is extremely successful in doing promotions that make people want to buy their product. Nike is an effective American supplier of clothing, sports equipment and shoes. American culture is fixated on appearance and Nike plays with these humanistic feelings to offer their items. The Nike swoosh is one of the company's symbols and most people associate Nike with an active and healthy lifestyle. “My Butt Is Big” is a Nike slogan and there are some of these types of advertisements. This Nike ad is very effective in capturing society's attention by appealing to logos, ethos, and pathos. This Nike ad is extremely effective with both image and text. The lady featured in this ad is not skinny or skinny; sheTotally plays with the emotions of the target segment, women, influencing them to be active and confident when working to achieve the desired shape. Many exercise ads use women with small butts, but this ad is more realistic and relatable to most women. Many girls are insecure and often complain about their bodies, however in this commercial the woman portrays complete acceptance of her body. “My butt is as big and round as the letter C and ten thousand lunges have made it rounder but not smaller and that's okay” (Nike) implies that exercise does not make a person smaller but firmer. Size depends on bone structure and genetic heritage. Her confidence is through the roof and Nike gives the impression that all women should have this kind of confidence