Topic > Payless Shoe Case Study - 969

Payless ShoeSource' is one of the largest family footwear retailers in the Western Hemisphere. In Canada itself, Payless has approximately 296 stores, more than seventy stores in Ontario and five in Hamilton. Payless Shoesource is very widespread with its retail distribution; therefore they do not have a specific area of ​​concentration. However, Payless Shoesource opens its stores only where there is a large number of population and its target market in its surroundings. You are most likely to see “Payless Shoesource” in a location where there is traffic flow, public transportation, accessibility and compatibility with other adjacent stores. The four main locations where you will locate a “Payless Shoesource” location are: • Regional shopping centers that are located in the suburban area with anchor stores, as well as up to 150 well-known stores; • Community mall, which consists of a single main store, plus 20 to 40 smaller stores; • Strip locations, which consist of a cluster of stores and are within a 5-10 minute drive; • Power centers are a variation of the strip center, except power centers have huge strips with multiple anchor storesCorporate StructurePayless ShoeSource was founded in Topeka, Kansas in 1956 by two brothers, Shaol and Louis Pozez; which was initially owned by Collective Brands Inc. Payless ShoeSource has a global network of stores all operating under "Collective Brands Inc." as affiliates. Today, Payless helps millions of consumers through its strong network of global stores throughout the United States, Puerto Rico, Central America, U.S. Virgin Islands, Saipan and Guam. The company also began to turn its efforts toward the Eastern Hemisphere through franchising. There... in the center of the card... the transport is made up of different categories of shoes: for example dress, work and safety, casual, skate, moccasins, character, uniform, etc. This gives the consumer the advantage of finding all types of shoes that they may need or want to purchase in one store at an affordable price range. In addition to the wide variety of brands offered by Payless, the store also offers a variation in shoe heel heights. Heel heights range from 1 inch to 4 ½ inches; this opens up options for consumers depending on how high they prefer the heel to be. Additionally, each shoe has a different width and everyone has their own preference, so Payless offers three types of widths when it comes to their footwear: regular, wide, and wide. Additionally, the store offers a huge variety of colors when it comes to footwear and accessories; they have colors from ivory to multi.