Costco needs to change the way it handles social media and should also offer benefits based on people's demographics. Methodology In this article we will use several methods to understand in detail where the problem lies and what its root causes are. SWOT Analysis SWOT analysis is one of the most widely used and effective techniques that can be used to determine the strengths, weaknesses, opportunities and threats associated with the organization. With this we can get a clear idea about what step should be taken to move to the next level. 1. Strength • It is the second largest retailer in the world. • Has stores throughout the United States and Canada. • Offers a wide range of products. • Has a good image among the general public.2. Weaknesses • Lack of social media presence • Lack of ability to supply products in smaller quantities • Entry fee • Poor online capacity