Advertising began in the mid-1800s when descriptive ads were placed in periodicals, newspapers, or on a poster with typographical descriptions of a product. (Heller and Chwast 25) “PAYN & McNaughton's fine smoking tobacco. Albany” [Figure 3.1] was an advertisement that sold tobacco and indicated the name of the shop, the product and where to buy it. Companies realized the benefits of successfully advertising a product, which led to the growth of advertising and the addition of images to type by the late 1800s. A circus poster [Figure 3.2] was labeled “American National Caravan” and included illustrations of the “Royal Tiger of Asia”, “The Jaguar”, “Llama”, etc. to attract the consumer's attention. Thomas J. Barrat, coined the father of modern advertising, is credited with the world's first legally registered trademark, slogans, images and phrases to advertise Pears' Soap Company. (“Thomas J. Barratt dead.”) The New York Times declared: “Mr. Barrat's genius for advertising was revealed by the way he used the testimonials he received from users of Pears soap, so that they came vividly and continuously to the attention of the public. ("Thomas J. Barratt Dead.") His integrated approach to advertising became the norm of the 20th century. As the Industrial Revolution transformed corporate products and made large-scale production possible, companies were able to produce more products and thus sought to reach many more consumers. Over a 40-year time span, advertising grew in the United States from approximately $200 million in 1880 to nearly $3 billion in 1920. It became customary for businesses to influence audiences on a larger scale than previous retail outlets family run. (Allor)The industrial revolution ex...... middle of paper ......x, 4 January 2011. Web.7 March 2014. .¬¬Waiz, Sarosh. “13 Great Examples of Guerrilla Advertising from 2013.” Advergize.Advergize, 1 June 2013. Web. 08 March 2014. advertising/13-great-guerrilla-advertising-examples-2013/>. Wiedemann, Giulio. Advertise now. Press. Cologne: Taschen, 2006. Print.Williams, Alex. "Guerrilla Fashion: The Story of Supreme." The New York Times. TheNew York Times, 21 November 2012. Web. 08 March 2014.2012/11/22/fashion/guerrilla-fashion-the-story-of-supreme.html?_r=1&>."YouTube offers 100 million videos online a day - USATODAY.com." YouTube offers 100 million videos online per day - USATODAY.com. Reuters, July 16, 2006. Network. May 14, 2014.16-youtube-views_x.htm>.