It's an opportunity for your SaaS to leverage the benefits. The value of mapping includes recognizing functional silos, identifying growth drivers, and setting development priorities. If you don't know how your customers move through the sales cycle, it's harder to meet their needs. The customer journey map does not need to be elaborate. Initially, opting out of specific data may be an option for your business. Here's a recommendation from Forbes contributor Micah Solomon: "The customer journey map must be, or at least begin its life, independent of all internal process and department considerations, because your customer will never be at exactly the same point of the view you have internally, nor fully match the inevitably awkward divisions of labor in your organization “Now, every journey map is not the same. Maps can vary by industry, customer base or management style. There are different modules, including business to business and tactical. Source But all journey maps should have the same purpose: to illustrate how the customer interacts with you