The question of individualism versus conformity comes to mind when dealing with the human psyche. Some people value being independent and self-sufficient, while others like to keep within the confines of conformity. American society tends to lean towards a conformist point of view and this is mainly due to the effect of the media. Americans crave the idea of ​​association and strive to become the individuals the media deems worthy. Conformity is a quality present in the hierarchy of American society. It brings a psychological feeling of relatedness with a group and creates the notion of liberation from loneliness. Individualism is the idea of ​​being self-sufficient and encouraging non-conformity. It is often seen as extravagant and bizarre, and individualists tend to be ostracized by society. Individualism is not present in American society because people value common American ideals. Qualities outside the norm are treated with disgust. A great example of individualism versus conformity would be the European colonization of Africa. The African people were exposed to the norms of European society and were taught that they were universal. Africans had the choice to conform to this “universal norm” or remain faithful to their ancient culture. Those who sided with the conformists believed that obedience guaranteed their safety. On the other hand, individualists, who valued their venerable civilization, did not receive the same benefits as conformists. They were less successful because they did not adapt to the changing society. The story Things Fall Apart by Chinua Achebe tells this story. The protagonist Okonkwo was an individualist who did not want change. He didn't agree with the colonists' point of view and decided... in the middle of the paper... Patrick, Monica and Demand Media. “The Benefits of Conformity in the Workplace.” Small business. Chron and Web. May 26, 2014. Sesok, Christina M. “Survivor Teaching.” The dangers of conformity according to The Giver by Lois Lowry. Blogspot, March 16, 2014. Web. May 26, 2014. Shmoop editorial team. “The Awakening Identity Quotes Page 1.” Shmoop.com. Shmoop University, Inc., November 11, 2008. Web. May 26, 2014. .Shpancer, Noam. “You are a conformist (i.e. you are human).” Psychology today. Psychology today, 5 December 2010. Web. 26 May 2014. .