A stereotype is defined as “an exaggerated and often prejudicial view of a type of person or group of people” (Novak, Campbell, & Northcott, 2014, p. 5). Stereotypes often develop from observations/information that tend not to be true. If they turn out to be true then they are exaggerated and distorted. Furthermore, if someone is found who does not fit the stereotype, they are considered an exception. Some stereotypes portray older adults positively, but most have a negative impact. This can create prejudice and discrimination against older adults, which can have a negative impact on their quality of life (Novac et al., 2014). Stereotypes influence the daily lives of older adults, both through job attainment and sustainability, and through access to and use of human resources. health care and overall personal autonomy. Due to the current aging of the population, the Canadian government has eliminated the mandatory retirement age and is seeking to increase the retirement age (Minichiello, Browne, & Kendig, 2000), from 65 to at least 70, to ensure financial stability for everyone in the country. long term (Novac et al., 2014). Since the elimination of the mandatory retirement age, older workers have been subject to discrimination and stereotyping due to their ability to work for longer periods. Currently for every five people of working age (15-64 years) there is one older worker (65+ years) and it is predicted that by 2050 one in fewer than three (estimated 2.5) will be an older worker (Government of Canada, 2012). . Positive stereotypes include an excellent knowledge base and the ability to perform certain tasks through experience (Greenlees, Webb, Hall, & Manley, 2007). Negative stereotypes include being frail and in poor physical condition to perform laborious tasks leading to a lack of production… middle of paper… in line with age?. Psychology and Aging, 11(1), 92.Levy, B. R. (2003). Mind matters: Cognitive and physical effects of aging self-stereotypes. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 58(4), 203-211. Lovell, M. (2006). Caring for the elderly: changing perceptions and attitudes. Journal of Vascular Nursing, 24(1), 22-26. Minichiello, V., Browne, J., & Kendig, H. (2000). Perceptions and consequences of ageism: Views of older adults. Aging and Society, 20(3), 253-278. Novak, M., Campbell, L., & Northcott, H. C. (2014). Aging and Society: Canadian Perspectives (7th Edition). Toronto: Nelson Education Ltd. Zhang, Y. B., Harwood, J., Williams, A., Ylänne-McEwen, V., Wadleigh, P. M., & Thimm, C. (2006). The representation of older adults in advertising: a cross-national review. Journal of Language and Social Psychology, 25(3), 264-282.
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