Introduction and description of the product offering: In recent years, the development of the New Zealand fast food market has been characterized by rapid, unexpected and complex changes. The New Zealand fast food industry operates in a clearly dynamic environment that requires constant adjustments and responses. An investigation into the fast food market in the economy revealed that many fast food outlets offer high-calorie and nutritionally poor fast food. There are some positive developments in the nutritional quality of fast food menu offerings and marketing to consumers. However, the pace of improvement is extremely slow, so people continue to consume junk and unhealthy food. This presents an opportunity for the company to introduce healthier meals and drinks at reasonable prices. The government has launched programs to encourage its citizens to consume healthier foods to reduce cases of obesity and other lifestyle diseases that pose a burden on national health services. The company's mission is to attract lifelong customers who will also live longer, healthier lives. Preparing healthy menus is the norm, not the exception for the company. The organization replaced junk ice cream with frozen yogurt. It will also market lean, low-calorie lamb; Although lamb meat is popular, current players have overvalued it, so few people could afford it. Through cost management by improving the value chain, the company will offer the meal at affordable prices. Slices of fruit will be offered at each meal to enhance the nutritional composition of the meals. The company sources all of its products locally. Market analysis evaluating the micro and macro environment for potential opportunities: New Zealand...... middle of paper...... usually consumes highly nutritious traditional foods. Marketing Mix: To capture significant market share, the company will use the 4Ps of marketing mix. The company will offer healthy products unrivaled on the market. Extensive market research has identified this profitable but ignored opportunity in the market. The company will ensure that its products are competitively priced so that a larger segment of the target market can afford them. This will also help in changing lifestyle, for example from junk food to healthy food. The company has already created strategic joints in Auckland and Wellington; plans are complete to have outlets in all urban areas to facilitate accessibility. Through the use of mass media (television and radio) and social media platform, the company will intensively market its products to secure a significant portion of the market.