Summary Consumer is the real asset of any organization. There are a number of factors that influence consumer purchasing. Every organization keeps an eye on these factors and always tries to minimize them or have a good impact on consumer purchases. These factors can be of any type, social, non-social, cultural and religious. In this regard, marketers and manufacturers are forced to conduct in-depth market research to identify various external factors that might influence consumers' decision-making or purchasing behavior towards a particular product. Like other products, Tesco's sales are also strongly influenced by these external factors, the paper focuses on the internal ones and mainly focuses on the external factors of consumer purchasing. The following sections focus on the personal, cultural and psychological factors of purchasing Tesco. Tesco Consumer purchases are highly influenced by these social and non-social factors, the paper discusses these factors in the following parts. Table of Contents Summary 2 Introduction 4 Discussion 4 Social Factors 5 Cultural 9 Psychological Factors 11 Personal Factors 12 Conclusion 19 References 21 Introduction Tesco Corporation is one of the leading suppliers and manufacturers of the best units and contractors. The company has a diversified presence across the world. TESCO has a product line specially targeted to the different needs of different types of customers. Here, we will attempt to investigate the external environment for TESCO PLC, where the different forces present in the external environment would be evaluated.DiscussionFactors influencing consumer behaviorOne of the most discriminating......middle of paper...... ckson, T.P. and Sparks, L. (2002), “Internationalization and retail failure: issues related to the Marks & Spencer case”, International Review of Retail, Distribution and Consumer Research, Vol. 12 No. 2, pp. 191-219. Butler, R., Davies, L., Pike, R. and Sharp, J. (1991), “Strategic investment decisions: complexity, politics and processes”, Academy of Management Studies, Vol. 28 No. 4, pp. 395-415.Carson, D., Gilmore, A., Perry, C. and Gronhaug, K. (2001), Qualitative Marketing Research, Sage, London.Clarke, I. and Rimmer, P (1997), "The anatomy of retail internationalisation: Daimaru's decision to invest in Melbourne, Australia", The Service Industries Journal, Vol. 17 No. 3, pp. 361-82. Dawson, J.A. (2001), "Strategy and opportunism in the internationalization of European retail", British Journal of Management, Vol. 12 no. 4, pp. 253-66.