Over the years, the United States has evolved into a place where culture defines the American experience. Despite the difficulties that arise when people have different life experiences, diversity has a strong importance in many organizations. Diversity comes in many forms such as race, age, income and background. However, what is most relevant is race. Race is defined as categories that generally reflect a recognized social definition in this country and not an attempt to define race biologically, anthropologically, or genetically (“What is Race?”, 2012). Race is determined by self-identification. In 2043, no single racial or ethnic group in the United States will constitute a majority, according to the U.S. Census. This historic shift is reshaping our daily interactions and activities in America. . Our schools, workforce, electorate and communications industry are affected by this change. At its core, public relations experts in the public relations industry are constantly searching for the perfect platform to display their message. As a result, PR experts need to understand the projected census because racial categories will become even more segmented in 2043. Being able to speak across multiple platforms when creating a standard PR plan is the solution for 2043. Understanding a variety of audiences is important now and will be even more important in the future. To better understand your target audience, you should know their current attitudes, opinions, and interests. Based on this information, public relations professionals should formulate a public relations campaign in a way that meets the needs of the public ("Understanding the Essentials of Public Relations," 2009). However, when there is no longer a majori... medium of paper... there will be many changes in the way PR agencies communicate to their audiences. Creating a diverse and flexible PR plan will be critical to the effectiveness of your company's consumer-facing messages. Most importantly, public relations professionals must be willing to make changes to corporate ethical guidelines, practices, and decisions before 2043.Works CitedWorks CitedEthical guide for public relations professionals. (2014). Retrieved from http://www.prsa.org/AboutPRSA/Ethics/Public Relations Essentials: Understanding Your Target Audience. (2009). Retrieved from www.hautepr.com Toth, E. (2009, April 9). Diversity and the practice of public relations. Retrieved from http://www.instituteforpr.org/topics/diversity-and-pr-practice/What is race?. (2012, November 28). Retrieved from http://www.census.gov/population/race/