In public relations, it depends on the form of PR you pursue. For example, with a bachelor's degree in public relations, marketing and management, the salary ranges from $40,193 to $98,336. “The average annual public relations manager salary is $101,003, as of March 24, 2016, with a range usually between $87,742 and $116,176, however this can vary widely depending on a variety of factors” (Salary.com) . Public relations jobs require that the director be open to new things that will acquire not only adults, but also teenagers and children. For example, Campaign US and PR Week come together to celebrate the marketing industry's achievements in cinematic storytelling. “The Brand Film Festival will showcase the most artistic, creative and effective branded content films of the year, from Vines to YouTube videos to long-form documentaries” (PR Week Magazine). To be successful in any field of PR it is essential to keep up with current events and trends today. Social media is becoming a new way for public relations professionals to reach and attract the attention of younger audiences. Twitter, Facebook, Snapchat, and Instagram are the most popular media apps that can be used to convey a message. “Many stories are actually more powerful when told through the right social channel. For example, Microsoft used a video to share a story about how its technology is making a difference in people's lives” (Social Media Examiner Magazine). The progress made in the field of public relations starting from social media is amazing and everything that needs to be done can be done much faster. “In the old days, before the advent of social media, when a story broke, public relations professionals would email, fax and make phone calls to their press lists and announce that their client was available to comment immediately on the story. history” (Forbes