This allows them to input their own feedback and understand how the work of their departments will change in the future. Including management will help reduce dissonance and allow for greater communication. The next step will be to understand if automation is the right move for a company. Automation can be expensive to implement, so ROI analysis is critical. Human resource management can be used to create value for companies by allowing feedback with other departments in setting objectives that will lead to the company's strategic objectives. This allows HRM a necessary seat at the strategic planning table (Noe et. al., 2015). Goals are what a company hopes to achieve in the medium to long term, 5-10 year plans. The strategy used will determine how well a company will achieve