Memory can be an extremely broad spectrum to discuss. Matlin (2005) defines memory as the process of maintaining information over time (McLeod, SA, 2007). This essay will focus specifically on coding. The productivity and effectiveness of memory mainly depend on the processes of information acquisition, storage and retrieval. This essay will further investigate students' ability to encode information through various encoding strategies and the effectiveness of these methods in information storage and retrieval. Encoding is a process that involves storage and retrieval. Encoding is the process of obtaining information and transferring it into long-term memory. Encoding, storage, and retrieval are often considered sequential phases. In order for information to be stored in memory, it must be encoded, and in order to remember this information for a long period of time, it must be transferred from short-term memory to long-term memory (Sternberg & Sternberg, 2012;2009, p.230 ).Craik and Lockhart (1972) suggest that information is processed at different levels (Craik and Tulving, 1975). This gave rise to the levels of processing theory. According to this theory, the depth of processing is determined by the nature of the task during encoding (Goldstein, 2011). Coding can occur at superficial, intermediate, and deep levels. Surface processing is simply structural, involving little attention to meaning and focusing instead on physical characteristics. Shallow processing involves maintenance rehearsal, this is a form of repeating and rehearsing information and temporarily storing it in short-term memory (Sternberg & Sternberg, 2012; 2009). The intermediate processing is phonemic, where a stimulus is given a label. Deep... in the center of the paper......2). The myth of encoding-retrieval correspondence. Memory, 10(5/6), 389-395.Ohta, N., MacLeod, C., & Uttl, B. (2005). Dynamic cognitive processes. Tokyo: Springer-Verlag.Psych Central. (2010). Memory and mnemonic devices. Psychological center. Retrieved April 28, 2014, from http://psychcentral.com/lib/memory-and-mnemonic-devices/0004376Roediger, H., & Guynn, M. (1996). Memory: Handbook of perception and cognition. In E. Bjork, & R. Bjork, Memory-Handbook of Perception and Cognition (2nd ed., pp. 197-229). London: Academic Press, Inc. Standen, J. (n.d.). The levels-of-processing model of memory. Retrieved April 28, 2014, from http://www.jeffstanden.net/lop.pdfSternberg, R. J., & Sternberg, K. (2012;2009). Cognition, Sixth Edition, International Edition. Canada: Wadsworth Cengage Learning.Tulving, E. (1974). Cue-dependent forgetting. American scientist, 62, 74-82.