This essay will serve to introduce the topic of my specialized project and highlight the structure that will be used to present its findings, as well as briefly discuss the nature of each section and how it will relate to my final project. Given the subject matter of the thesis, it is clear that a thesis is a suitable structure in which to explore the hypotheses that will be put forward. It will consist of a combination of theoretical and empirical research, i.e. based on observation and experimentation. Experimental data will be collected by observing a real-life project aimed at marketing an artist's campaign within the music industry and closely monitoring the success or otherwise of the techniques discussed in the following thesis. The thesis will comprise the following structure: AbstractStatementAcknowledgmentsIntroduction Context & Theoretical BackgroundLiterature ReviewMethodology, including practical elementResultsDiscussionConclusionBibliographyAbstractThe abstract gives the reader a brief overview of what the thesis is trying to demonstrate and the topics it covers. A possible abstract for this thesis could be: “This thesis describes the concept of Slipstream Marketing and its application within the music industry. Try to evaluate its performance compared to traditional marketing techniques. The performance of Slipstream Marketing techniques will be measured by collecting data from a real artist's marketing campaign focused on the upcoming soccer World Cup. Data will be collected from this case study through various methods and used to prove or disprove the hypothesis. The thesis hopes to define the role of Slipstream Marketing within music in...... middle of paper ......tedSutherland, M. & Holden, S. (1997). “Slipstream Marketing.” Brand Management Journal. [online]. June 1997 issue. Available from: http://www.palgrave-journals.com. [Accessed November 29, 2009]Sutherland, M. & Sylvester, A. K. (2000). "Advertising and the consumer's mind: what works, what doesn't and why". (II). Australia. Allen & Unwin. Godin, S. (2008). “Tribe: We need you to lead us” (I). UNITED KINGDOM. Piatkus.Brogan, C. Smith, J. (2009). “Trust Agents: Using the Web to Build Influence, Enhance Reputation, and Earn Trust.” (I). John Wiley & Sons. Godin, S. (2002). "Unleashing the Ideavirus". (I). US. Simon & Schuster.Oshinsky, D. (2008). "2008 Summer Olympics Blog." [online]. Rockymountainnews.com. Form available: http://blogs.rockymountainnews.com/2008_summer_olympics_blog/archives/2008/08/the-greatest-free-ad-ever.html#. [Logged in on: 6/11/09.]