Section 2Name and explain each stage of Customer Satisfaction Model with the help of an example, for example: Edgars1. Perceived quality Consumers look for good quality in the products they consume. Edgars dresses are expected to be made from high quality and affordable fabrics. The quality of the clothing should last for a long period of time, that is, for more than one season. Edgars has built a reputation that the clothing is of higher quality than most retail fashion stores, so in return we as consumers expect that promise of quality to be delivered. Customer Expectations Consumers expect certain guarantees such as finance, quality, productivity, technology and infrastructure that a company should adhere to to meet the needs and wants of consumers. If a company provides the information consumers are looking for, it will earn their trust and meet their expectations. This is very important to ensure consumer satisfaction. Consumers also expect retailers' service to be up to retail market standards to attract consumers. Edgars meet certain standards and therefore expect consumers to return to the store believing that they have achieved good status, meaning that what the consumer expects has been achieved.3. Perceived imageThis is the ability to position a product in the consumer's mind. Create an image of what can be expected from the product and provide valid information about the product in order to create the "perfect" image in the minds of consumers. The image should also fit the trend of the season and also increase people's self-esteem when purchasing and using the product. Edgars wants to have not only a good reputation for quality and convenience, but also to have...... middle of paper ...... only clothing.7. Increasing Market Share By meeting consumer needs we are increasing their demand to purchase more from the retail store, resulting in the creation of greater market share. More and more companies want to invest shares in Edgars due to the high profits and turnover, for example Forever New which has shares in Edgars, its clothes are sold to Edgars. Estee Luader Elizabeth Arden are all part of the Edgars group which increases sales in the market and Edgars becomes more profitable.8. Increasing Profitability Satisfying consumer needs and wants and increasing demand equates to increased profitability. Edgars aims to create a store with a healthy environment where workers are motivated to contribute their best to the service and also to respect certain long-term respectful relationships with suppliers. This ensures overall success. Mission statement