Case Study 1The Indian government is addressing the problem of traffic congestion in its four metropolitan cities: Delhi, Mumbai, Calcutta and Chennai. Delhi is the worst hit. Reports say that on an average 1,200 vehicles are added on Delhi's roads every day. In September 2010, Mail Today published a report citing CRRI scientists. It said: “Six years of careers of Delhiites are spent in snarls as 7 million working hours and Rs 100 million of productivity are lost due to traffic jams, making the capital the worst congested city in India.” What worries the ministry is that Although the Master Plan's projection for public transport usage is an impressive 80% by 2020, it has actually fallen to less than 40% at current rates. In order to manage traffic and achieve the objectives of the Master Plan, the Government of Delhi has selected your company to provide consultancy to resolve this issue. Q1 What are the key factors you will consider when analyzing the problem? What methods will you use to analyze the factors? Q2 a cost-effective basis. Revenue received from private vehicles should be compensated in some way. Suggest a model with a detailed justification.SolutionAns 1 Some factors that need to be considered to analyze the problem are:1 the factors that we can consider are the traffic flows, to determine the time slots and maximum traffic load zones. Determining this can help us formulate strategies by focusing on areas and points that need attention.2. Availability of public transportation: Another factor to consider is the availability of public transportation. What are the alternatives available to the public Understanding this...... middle of paper ......er laundry services through the LAUNDRETTES of HINDUSTAN LEVER.o Retail chain can open small restaurants and fast food centers takeaway food depending on the location and most customers flock to the location.o It is important for stores to have attractive offers and have attractive discount programs to acquire new customers and retain them.o Stores in locations that receive heavy rains may open cafes and tea shops where scooter riders can stop for shade and enjoy a quick meal while waiting for the rain to stop.o The projector screen can be installed within catering areas during matches and important events such as election results days.o Car Wash Planto The company has great potential to ensure the success of its retail chain and have enough resources to expand its reach and make it a success by following a combination of the options listed above.
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