In the case of Japan, Snap Fitness' target country, the culture has evolved significantly over the past millennia. Historically speaking, the first documented Japanese culture, the hunter/gatherer culture, dates back to around 12,000 BC. Today, Japan is believed to have a contemporary hybrid culture with influences from Asia, Europe, and North America (Wikipedia). Typically, a country with a long-standing cultural history would be resistant to the idea of ​​cultural convergence. In contrast, Japan seems quite willing to adopt Western culture. Surprisingly, Japan seems eager to adopt American culture, despite the horrendous acts of man that ended World War II. Since World War I, the Japanese have continued to readily adopt Western culture and are quite fond of it