Lady Gaga is a singer and songwriter who has recently achieved superstar status. Her imprint began in the music industry in 2008 and has since become a household name. However, music is not the only entity that makes Lady Gaga a household name. Since his artistic nature goes beyond creating music, brands have sought out his creative talent. He helped design headphones created by a legendary artist and producer (France, 2009) and designed Polaroid products such as camera glasses and an instant digital camera (“Lady Gaga Named,” 2010). Lady Gaga also has a partnership with mobile network operator Virgin Mobile and contributes to MAC Cosmetics' Viva Glam advertising campaign (Vena, 2010). To further assist Lady Gaga's brand acceleration, her team decided to leverage technological advancements in communications. Lady Gaga's team leveraged her social media presence by creating pages on two popular social media sites, Facebook and Twitter. This has led to her becoming the most popular living person on Facebook with nearly 11 million fans (Silverman, 2010). Lady Gaga's unique style and stunning voice have captivated the music industry. His success includes sold out concerts and five number one singles. Troy Carter, her manager, believes the growth is due to a solo tour, which has allowed her to connect with live audiences while promoting her new album. At the end of 2009, the first part of the Monster Ball Tour began. In January 2010, Lady Gaga was in debt of 3 million dollars (Fry, 2011). Moving forward, Carter did not want to continue the decline while ensuring financial success and decided to launch a global tour less than a month later, which would serve as Part II of Monster Ball T...... middle of paper.. ... .ty-line-ePrendergast, G., Ko, D., & Siu Yin V., Y. (2010). Online word of mouth and consumer purchase intentions. International Journal Of Advertising, 29(5), 687-708Silverman, S. M. (2010, July 6). Lady Gaga has more friends than you and the president. People.com. Retrieved from www.people.com/people/article/0,20399619,00.htmlThompson, C. J., Rindfleisch, A., & Arsel, Z. (2006). Emotional branding and the strategic value of the doppelgänger brand image. Journal of Marketing, 70(1), 50-64.Vena, J. (2010, February 8). Lady Gaga and Cyndi Lauper rejoice over Mac's viva glam lipstick. MTV.com. Retrieved from www.mtv.com/news/articles/1631464/lady-gaga-cyndi-lauper-pucker-up-macs-viva-glam-lipstick.jhtmlWiles, M. A., & Danielova, A. (2009). The value of product placement in blockbuster films: An event study analysis. Journal of Marketing, 73(four), 44-63.