This is a strategy known as “cultural colonization.” The ruling powers were of the opinion that if a colonized nation embraced Western cultures, it would no longer resist the occupation of its country. The colonial powers argued that these “Third World” countries were inferior and needed help both culturally and economically in order to progress on a global scale. The indigenous people were presented by the rulers as uncivilized “savages”, who need to be passivated and educated to progress. Franz Fanon also wrote about this in The Wretched Earth (1961), stating this. “the oppressed will always believe the worst about themselves… Imperialism leaves behind it germs of decay that we must clinically identify and remove from our land but also from our minds” (Fanon, 1961). An example of this can be seen in all British colonies at the time and still exists in some even after gaining independence. The colonized population was converted to Christianity, forced to learn the English language and also to read English literature in school. However, the key point is that this incorporation into Western culture has never been fully successful. This is due to the fact that the indigenous people, although they incorporated themselves into European ideals, were still considered "uncivilized".