Topic > Marketing Strategy in Tela-tel - 1000

The Tela-tel company is a telemarketing organization that is mainly engaged in the production and sale of mobile phones. Our marketing strategies aim to ensure that the future of the organization and the statement of what the organization intends to achieve are realised. This will include achieving the organization's long-term goals guided by the organization's purpose and direction. It aims to outline the esoteric behavioral culture within the company and to define the results of the various company activities. The business strategy brings together the product, price, location and promotion aspects of the company in order to enable the achievement and realization of the company's objectives. Our company's goal in the telecommunications market is to be the leading if not the only distributor of reliable mobile phones internationally. . This we aim to achieve using various marketing strategy methods, all underlying the main objective of ensuring that the company meets the specific needs of the customer. Various marketing strategies will be used to ensure the market leadership objective is achieved. Some of the proposed strategies are like ambush marketing where we will use publicists to make the most of unmistakable events from various parts of the world. Cloud marketing will also be used where some of the capital and marketing resources will be channeled online to allow corresponding parts of the business to cultivate, transform, leverage and share them. Community marketing will be used for existing customers to drive loyalty and product satisfaction with the hope that it will increase word of mouth. There is also an intrusive debate about using the free marketing strategy for specific products with the aim of increasing sales and... middle of paper... an aggressive promotion criterion to ensure that the company acquires new customers in monopolized areas. In an effort to eradicate monopolization, it was necessary to compete with competing organizations based on current trends. A recent trend analysis conducted to determine customers' preferred specifications in a mobile phone revealed a growing trend of Android phones. This gives rise to the need to invest in Android mobile phones to keep up with the changing trends. It will involve scrutinizing various competing products and will ensure the initiation of production of Android phones to have a competitive edge in the telecom market. Works CitedGoi, CL 2009, "A Review of Marketing Mix: 4Ps or More?", International Journal of Marketing Studies, vol. 1, no. 1, pp. 2-15.SKITMORE, M., & SMYTH, H. 2009. Marketing Strategy and Pricing. 92-111.