Without customers continuing to purchase products from any company, there will be no profit. Good communication habits are necessary for consumer needs so that their satisfaction is always a priority. By constantly keeping your means of communication open with your buyers, you will have continuous knowledge of how to keep them satisfied. Word of mouth can make or break a company (Richins, 2009). When consumers receive negative feedback about a product from someone they trust in their personal life, they are more likely to avoid purchasing that product. Communication habits must be practiced consistently with both employees and consumers to be a successful team leader