as of 2013, p. 1) with 40% of adolescent media users stating that they are somewhat concerned about the accessibility of third parties to their personal information, (Madden et. al 2013, p. 10) and only 9% stating that they are very concerned. (Madden et. al 2013, p. 10) These statistics differ significantly from parental attitudes, with 81% of parents reporting they are somewhat concerned and 46% reporting they are very concerned. (Madden et. al 2013, p. 10) These attitudes towards privacy can be seen as a combination of ignorance and arrogance on the part of adolescents, where these users of social media platforms have the perception that the information they provide will not be misused or distributed free of charge to interested parties, even though this may not be the case. (Trepte, Reinecke & Walter 2011, p. 3) Furthermore, the difference in these statistics shows the different levels of privacy concern between parents and adolescents, making it difficult to identify whether the attitude towards privacy is a social norm as depends on which point of view is evaluated