IntroductionThis report will examine the environmental trend in terms of its origin and future. This information will also be placed in the context of the beauty, travel and fashion industries. Based on the results of this investigation, a suitable brand will be chosen and a three-year strategy will be created in terms of how to use this environmental trend. Environmental Trend (420 words) The environmental trend has been around for over a hundred years, recently becoming extremely popular among brands as a way to give back to the environment. This trend began with the Industrial Revolution where people stopped living off the land and created a world centered on the burning of fossil fuels, steam engines, and other technological advances. Making the world industrial and urbanized meant that people disconnected from nature and began to no longer live off the land, but to simply use nature as a resource. Over the last century the impact the nation has had on the planet has grown as the population has continued to increase, meaning more fossil fuels have been used to support this decline in people. (The 11th Hour, documentary film, 2007) In the late 1990s people became increasingly aware of the negative effects that burning these harmful fuels and gases has on our planet, so in recent years we have seen an increase in number of environmentalists. The knowledge the nation has gained regarding global warming has led to increased levels of recycling, energy efficient homes and businesses, and an overall attempt to reduce the negative impact on the earth. However, globalization and consumerism caused by corporate greed have led the nation to believe that the economy is the most important factor... middle of paper... mentaltrends.orgFashionista, online at; www.fashionista.comLSN:global – the future Laboratory, trend briefing, 23.10.2013Managing innovation, design and creativity, book, Bettina Von Stamm, 2003Marcus Starke, online at; marcusstarke.comMashable, online at; www.mashable.comNiche Market Tourism, International, Mintel, May 2006NRDC, online at; www.NRDC.orgPFMA Pet Population, online at; www.pfma.org.ukResponsible Travel, online at; reponsibletravel.comRSPB, online at; www.rspb.co.ukStella McCartney, online at; stellamcartney.comThinking About the Future, book, Jennifer James, 1997TOMS, online at; www.toms.co.ukToo Face Cosmetics, online at; www.toofaced.com Trend Watching, online at; www.trendwatching.comTriple expert, online at; www.triplepundit.comVogue, online at; www.vogue.co.uk/blogs/thegreenstyleblog Geek essay, online at; www.wisegeek.org