A good way to identify the company's strengths and weaknesses and how to best manage its employees is through a SWOT analysis. A SWOT analysis is a convenient way to summarize the evaluation of the company's internal and external environment. SWOT analysis helps identify a company's internal strengths and weaknesses, as well as external opportunities and threats (Daft, 2012). When we talk about the internal environment of a company we mean all the controllable elements within the organization that influence how it works and doesn't work. A company's strengths and weaknesses often lie in the company's employees. Some questions you could ask would be; What skills do the employees have? What kind of training did they have? Are employees loyal to their company? The company attracts skilled workers and a good decision