In the United States in 2015 the grocery retailer held 24.5% of the total market share, with its closest competitor holding less than half of the Wal-Mart's share. Wal-Mart has strong brand equity and customer loyalty is very high, which is a direct result of successful strategic planning and their business model. Another major strength is Wal-Mart's global presence, with only 60% of the company's total revenues produced in the United States. Their commitment to diversity and global expansion has strengthened their brand and increased cash flows and total revenues. Weaknesses Although I mentioned it as Although it is a strength, Wal-Mart's business model is also a major source of weakness. The simple business model is simple to replicate and is based on offering the lowest price and guaranteeing that they will not be beaten. While this attracts customers, it also allows the company small profit margins, and while it offers a competitive advantage, it does not put the company in a strong position in the event of another recession or even a mild economic downturn, because there 'there is little room for price adjustments before all profits are lost and the entire pricing strategy becomes a price that leads to an unplanned loss