Introduction: Juhayna Food Industries is a leading manufacturer based in Egypt, specializing specifically in the production, processing and packaging of milk, yogurt and juice. The factories of the Egyptian company consist of 8 companies. Six factories are part of the group. Over the last three decades Juhayna has succeeded in building consumer loyalty through the variety of quality products as trusted household names. 1. Juhayna owns approximately 6,000 acres in Aselaa, 2,600 acres in Wadi Al-Gdeed, as well as two farms based on milking rotor technology. Juhayna's annual sales amounted to approximately 1,600,000,000 in 2012 but, however, the goal was to increase it to approximately 2,000,000,000 by 2013. During the last three decades Juhayna has managed to build consumer loyalty through product variety of quality as trusted household names. Market studies have shown that Juhayna achieves a significantly higher level of brand awareness than its main competitors in the market. It has increased production capacity by expanding and developing its product range. Meanwhile, the company produces more than 150 different products on the market shelves, made in six separate production facilities with an industrial capacity of around 2,900 tons per day. Juhayna has dedicated itself to different market segments with a wide range of products developed with specific qualities to satisfy all tastes of its consumers. In 1987, Juhayna became the first Egyptian company to offer safe and healthy packaged dairy products on the market. In reality, Juhayna had focused on several aspects to compete with other contestants and gain an edge. First they focused on the prices where...... middle of paper... they also achieved leading market shares in their respective segments 4. Current political events perhaps raise the question of the durability of the improvement at the low end of the scale . The overall demand for yogurt in Egypt is expected to increase at a faster pace than that of dairy products in the coming years. Business-to-business (B2B) accounts for 10% of the company's dairy sales. B2B customers include hotels, airlines, restaurants and fast food outlets. Exports account for 17% of the segment's revenue, of which 85% comes from milk, with Libya and the Middle East being the largest export markets. 5.Juhayna estimated its market share in the Libyan packaged milk market was around 20% in 2009. Since Juhayna firmly believes in standards, it usually offers high quality products to satisfy all customers. It has established itself and currently enjoys a good reputation.