Our culture has been dictated by movies. Behavior, outlook and even fashion are influenced by major films. A good film can give you a reflective experience just as a work of art can offer you a new perspective. Hence an age-old question; What constitutes a good film? How should you measure the quality of a film? The film industry is as volatile as music; there is no substantial way to quantify quality and it is entirely subjective. What I consider a studio's magnum opus might be nonsense that you can call "worse than Uwe Boll". This doesn't change the point that we are human and strive for greatness. Over time we have developed unwritten standards to distinguish between lazy filmmaking and art that moves people. After all, we wouldn't like it if a bad movie became popular and had its poison polluting our pop culture lake. How would we be affected? What terrible ideas will be planted in our heads? What will future generations think? This is the importance of film criticism; discern dirty filmmakers and encourage healthy lake care in a competitive context...